Your Swedish market partner — commission-only, built for expansion.
Ventaro is a Swedish commercial agent for industrial HVAC and heating systems. We open the Swedish B2B market for European manufacturers — you keep your brand, your IP, and every invoice. We carry the market work, and we're paid only on results.
Sweden is an open, high-value HVAC market — but closed to cold outreach from abroad.
Swedish installers, property managers and industrial buyers specify via RSK numbers and order through established VVS wholesalers. They expect Swedish-language documentation, EN 303-5 / EcoDesign compliance, and a local contact who answers the phone. Foreign manufacturers without a Swedish presence rarely get past the first email.
Ventaro is that local presence — without the cost of a subsidiary, a warehouse, or a hired sales force.
- RSK-registered products, orderable via VVS wholesalers
- Swedish-language datasheets, manuals and wiring diagrams
- EN 303-5 class 5 / ErP EcoDesign compliance
- A Swedish contact point for pre-sales and support
- Fast spare-parts logistics inside Sweden
You keep control. We carry the market.
A commercial-agent model — not a distributor, not a reseller. Your products stay yours from factory to invoice.
You keep
- Your brand and IP
- Direct invoicing to the end customer
- Pricing power and margin control
- Ownership of the customer relationship
- FCA shipping from your factory
We handle
- Swedish B2B outreach and demand generation
- RSK registration and Swedish documentation
- Technical pre-sales and buyer qualification
- Meeting booking and pipeline management
- Local contact point for buyers and installers
A lean route into Sweden, without setting up a subsidiary
15,000 Swedish B2B contacts
A ready CRM database of property managers, facility operators, HVAC installers and industrial sites. Immediate reach no foreign manufacturer has here.
Commission only — no risk
We are paid only when we sell. No upfront cost, no capital, no inventory required from you. Goods ship FCA directly from your factory.
We handle Swedish market entry
RSK product registration, Swedish-language documentation and compliance, and local-language demand generation that foreign outreach cannot achieve.
Lean and fast
An automation-first team, not a slow distributor layer. Fast decisions, direct communication.
How we sell your products to Swedish B2B buyers
Ventaro sales process · 5 steps
We work with a small number of manufacturers — carefully chosen.
A good fit
- European manufacturer of boilers, air heaters or air curtains
- No existing Swedish representation
- EU DoC, EN 303-5 / EcoDesign test reports available
- Ready to ship FCA with a defined price list
- Committed to a multi-year market build
Not a fit — yet
- Already have an active Swedish distributor
- No CE / EU compliance documentation in place
- Looking for a one-off transaction, not a partnership
- No English- or Swedish-language technical materials
Is Sweden an open territory for your products?
If you have no Swedish representation yet, let's talk. We qualify partners on documentation (EU DoC, EN 303-5 / EcoDesign test reports, FCA price list) before commercial discussion.
Who you work with
A senior entrepreneur, a strategic business leader, and a HubSpot expert.
- 42 years as an entrepreneur
- ICA retailer (grocery operator)
- Owner, Labero Entertainment Group (Joe Labero)
- Builds and runs multiple businesses
- Founder
- 3,500+ hours in HubSpot with Anders since spring 2025
- Implements HubSpot for companies across Sweden
- CRM, automation, and lead generation
- Day-to-day operations and customer outreach
- Founder/owner/CEO/chair of multiple brands
- Senior finance leadership (SEB Pension & Försäkring)
- MSc Business Administration, Stockholm Univ.
- Strategy, brand & growth
